SEO is an important step in site promotion. To make your dating site visible for search engines it’s necessary to put the site content. The most importanttexts from the point of view of search engines are title, description and keywords. If you plan to launch your site based on the PG Dating Pro, you need to configure SEO module, included in all versions of the software.
Well, how tomake the necessarySEOsettings:
1.Set up meta tags for the site pages
First of all, add meta tags (Title, Description and Keywords) to every page of your website to let web crawlers collect this information and later display it in search results.
To do that, log in as a site administrator -> go to Settings -> Site -> SEO settings. In this section you can add and edit meta tags for all language versions on your site. Just select the appropriate language in the drop-down menu and fill in the Title, Description and Keywords fields.
Global/General settings apply to all site pages by default unless you indicate individual meta tags for particular pages, such as index page, homepage, photo gallery, new faces, contact us page and others.
Keep in mind that an appropriate Title and Description will not only help your site members and visitors navigate your dating site, but they will also allow your site to rank higher in search results.
Title: Make your page titles attractive and add keywords or key phrases relevant to your website idea. Recommended title length is 70 symbols.
Description: Search engines can use descriptions to show in site snippet. Text should be coherent, appealing and easy to understand. Try to use a maximum of 156 symbols because that is the amount which Google shows in search results. The more appealing your text, the more chances that people will go for what it describes.
Also,do not forget to use keywords in description, the best place is at the beginning of the texts.
Keywords:Keywords should display the main content of the page. There are no formal restrictions on the amount of keywords that you can use per page, but we recommend no more than 10-12 keywords per page. At the present time keywords do not play any significant role in site ranking; however, they are in the list of 200+ Google ranking factors.
Tips:
- Make sure your titles and descriptions attract attention.
- Try to create titles and descriptions that never repeat on another pages. Instead, lay emphasis on special features and on the special role of every particular page.
- Before you start search engine optimization, pin down the semantic core queries (semantic kernel) for your dating site promotion. To do that, compile a list of search queries that you would like your website to be found by. We can recommend a Google keyword tool to help you with that: https://adwords.google.com/o/KeywordTool.
2.Make site URLs SEO-friendly
SEO-friendly URLs are the second important option to consider. PG Dating Pro supports a mod_rewrite module to let each site administrator edit URLs for the site pages. In order to do that, log into the administration panel -> go to Settings -> Site -> SEO settings -> activate the checkbox “Use advanced SEO module features on the site”:
Example:
In this case the contact page on your website will be available under link http://www.yourdomain.name/en/contact-us/ (where /en/ is language version indicator by the way).
Try to use keywords in URLs because they are highlighted in search results by search engines as well.
Do not forget to save the changes.
3.Set up your site location if necessary
If you plan to promote your dating website in a single country, region or city, there is a tool for that. Simply log in as a site administrator -> go to Settings -> Site -> Maps & Countries -> Countries -> Select location type.
For example:
Your site members will not need to select United States first; they will be able to start with the US as a default selection and then proceed to indicate their city/town within the selected state.
Additionally, you can display quick links to member’s search results by location on the main page of your website. To do that, get back to SEO settings -> Users locations and activate checkbox “Use location links at the bottom of index page of my site”.
This is what site visitors will see at the bottom of the main page:
Clicking upon any such link will bring you to ready member’s search results, as in http://www.yourdomain.com/en/locations-Miami-Florida-United-States (mind the text in URL name ‘locations’).
4. Set up a site analytics code
a) Google analytics
Open source Dating Pro software offers a built-in solution for placing Google Analytics codes onto your dating website. All you need to do to start tracking your site members’ activities is to insert your GA account ID in site administration panel. Go to Settings -> Site -> Administrator settings -> Google Analytics, and put your Google Analytics account ID.
b) Other tracker service (Manual tracker)
If you have HTML code from another counter, add it into Manual Tracker field, in the same section.
After these settings you need tofill the site content, i.e. user profiles, post news online, success stories and so on. The main thing is that the content should be original andhelpful to your site users.
Savvy search engine optimization is essential for every site to work smoothly and to be a success. Once you are done with optimizing your site content and structure, you can count on steady traffic from search engines.It is important that you keep the promotion going as well, and you will see a continuous flow of visitors coming to your dating website.
